Level

Sales recruiting for home services

Hire in home sales reps who close.

We headhunt proven in-home closers and check their close rate, pay history and references before you meet them.

Level in-home sales rep listening to a homeowner across a kitchen island

Comfort Advisor

HVAC · 7 yrs in-home · Dallas-Fort Worth

Example
Close rateVerified
41%
marketed + tech leads
Sold, last 12 moVerified
$1.38M
from pay records
Avg ticket
$11,900
self-reported
Lead mix
60% tech / 40% mkt
self-reported

Looking for: Company-provided leads, % of sale, W-2.

Reference checkExample

Former sales manager · Roofing · DFW

“Ran his own leads and closed the hard ones. Left when they cut commission, not because of performance.”
Would rehireVerified
Yes
Reason for leaving
Comp plan
Example

Shortlist · In-Home Sales Rep · DFW

Roofing Sales Rep

Roofing · retail · Tampa Bay

Close
34%
Sold 12 mo
$2.1M

Design Consultant

Bath remodeling · Columbus

Close
38%
Sold 12 mo
$1.62M
CertaPro PaintersBudget BlindsBath FitterMighty Dog RoofingAire ServTwo Men and a TruckServpro

Vetted on numbers, not résumés

Great hires start with
a great interview

Every hire should pay for itself many times over. So before a rep reaches your shortlist, we check three things.

01Verified

Close-rate history

How often they actually close, checked against their history.

26.9% national in-home close rate

across 53,389 recorded consultations

02Verified

Pay history

Commission statements or W-2s that back up what they say they sold and earned.

Top reps run +7.4% to +11.3% above

their own company's median close rate (Siro)

03Verified

References

We speak to people who worked with them to confirm how they sold, how they treated customers and why they moved on.

1,000+ placements

made with the same checks

How a shortlist gets built · a typical search

  1. 300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. ~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. ~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 3-5

    On your shortlist

    The few who clear every check. You interview and decide.

  1. 01300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. 02~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. 03~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 043-5

    On your shortlist

    The few who clear every check. You interview and decide.

Steps of hiring

From the brief to a rep running your leads.

The full process
  1. Step 1

    Tell us who you need

    Trade, territory, lead sources, average ticket and your pay plan. A short call or a two-minute form.

  2. Step 2

    We headhunt closers

    We go after the top reps at the strongest companies in your trade and market, people with a proven track record, and make the case for joining you.

    1,000+sales placements made
  3. Step 3

    We check the numbers

    Close-rate history, pay history and references, all checked before anyone reaches your shortlist.

    Within 7 daysto your first candidate
  4. Step 4

    You interview and hire

    You meet the shortlist and make the call. You pay only when you hire.

    21 daystypical time to hire
    60 daysfree replacement guarantee

The cost of waiting

An empty sales seat isn't free.

Every week a territory sits without a closer, leads go unrun or get run badly. Put in your numbers and see what it costs.

Your numbers

Example values

Revenue walking out the door

$20,713/ week

Over 8 weeks

$165,704

2.7 jobs a week

Gross profit lost

$66,282

at a 40% margin

leads × close rate × ticket = weekly revenue

Roles we place

Every seat on an in-home sales team.

What seat are you filling?

HVAC comfort advisor showing a homeowner her outdoor unit on a tablet
HVAC

Comfort advisors

Replacement sellers who run tech leads and marketed leads.

What we screen for

  • Close rate on tech-generated vs. marketed leads
  • Average ticket on full system replacements
  • Commission statements that match the numbers
Owner shaking hands with a new sales rep in front of the company vans

The window

Starts on the rep's first day and runs for 60 days.

Our guarantee

The 60-Day Replacement Guarantee

If the hire doesn't work out, we find you another rep. No second fee.

Read the full terms
What it covers
Reps let go for performance.
What you get
One free replacement search.
What it doesn't cover
Reps who leave for other reasons.

Sales pay data

What in-home reps actually earn.

Government wage data for W-2 sales reps by sector. It leaves out 1099 commission reps, so top earners run higher.

Roofing sales rep reviewing a tablet with a homeowner on his driveway

Annual wage, sales reps · BLS · May 2025

HVAC, plumbing & electrical contractors

NAICS 2382

10th $43,460Median $78,17090th $138,300

Roofing, siding & exterior contractors

NAICS 2381

10th $37,700Median $69,99090th $136,100

Remodelers (NAICS 2361) median: $64,150. Bars show 10th to 90th percentile; the dot is the median.

Multi-location & private equity

One hiring standard across every branch.

Acquisitions add territories faster than branch managers can staff them. Level runs the same checks, close rate, pay history and references, on every seat in every market, so a rep in Phoenix clears the same bar as a rep in Charlotte.

41.3%
HVAC deal volume that was PE add-ons, July 2026
17 to 56
PE-backed roofing platforms, 2023 to 2024
5-10 reps
Team size where most companies add a sales manager

Results

Owners, in their own words.

We've made 1,000+ placements for home service companies. Here are a few of them.

HVAC company owner with arms crossed in front of his service vansHVAC

18 days

brief to hire

160

leads in 90 days

“Our new advisor was running leads in his second week.”
Owner, family-owned HVAC companyDallas-Fort Worth, TX
Roofing company owner in front of a house with a ladder against the roofRoofing

23 days

brief to hire

#1

rep by month six

“She was our top seller by month six.”
General manager, retail roofing companyTampa, FL
Bath remodeling company owner in a finished bathroomBath remodeling

16 days

brief to hire

2x

weekly appointments

“We stopped turning away appointments.”
Owner, bath remodeling companyColumbus, OH

For sales reps

Proven closer? Put your numbers in front of companies that need you.

Tell us what you sell, how you close and what you want: lead source, territory, pay plan. It's free for reps.

FAQ

Questions owners ask us.

  • What does Level cost?

    You pay per hire: a one-time placement fee, and only when you hire. There's nothing to pay upfront to start a search. We share the fee for your seat on the first call, before any work starts. Sales manager searches are priced higher than rep searches.

  • What's the guarantee?

    If a rep you hire through Level doesn't work out on performance and is let go within 60 days of their first day, we find you one replacement free. You then have 60 days to make that replacement hire. It doesn't cover reps who leave for other reasons, such as a lack of leads. How the guarantee works.

  • How do you vet reps?

    Before you meet anyone, we check three things: their close-rate history, their pay history (commission statements or W-2s) and their references, to confirm their track record. A rep who says they sold $1.5M last year should be able to show it.

  • Which trades do you recruit for?

    HVAC, plumbing and electrical; roofing, siding, windows and doors; and bath, kitchen and basement remodeling. Only home service companies, and only sales roles.

  • Which roles do you place?

    In-home closers (comfort advisors, roofing sales reps and estimators, in-home sales consultants, design consultants, foundation inspectors), sales managers and directors of sales, and canvassers.

  • Do you place remote or inside sales staff?

    No. Level places field salespeople who run appointments in the homeowner's home, plus the sales managers and canvassers around them. Reps join your company directly.

  • Where do you recruit?

    Across the US, which is where most of our clients are, and also in Canada, Australia and the UK.

  • Should my reps be W-2 or 1099?

    That is your decision, and worth checking with your accountant. For context, 93% of roofing sales leaders surveyed by Leap in 2024 said they had moved reps from 1099 to W-2.

  • How fast can you fill it?

    We aim to put the first candidate in front of you within 7 days of getting your job description, and a typical hire takes 21 days. It varies with the role and the market, and our team is online to support you the whole way.

Hire your next top closer.

How it worksGet reps