Level

For sales reps

Find a company where your closing earns you more.

Level works with HVAC, roofing and remodeling companies hiring in-home closers. Apply once. We check your close rate, pay history and references, then introduce you to companies in your trade with the leads and pay plan to match. It's free for reps.

Sales rep walking back to his car after an appointment while the homeowners wave from the front door

Comfort Advisor

HVAC · 7 yrs in-home · Dallas-Fort Worth

Example
Close rateVerified
41%
marketed + tech leads
Sold, last 12 moVerified
$1.38M
from pay records
Avg ticket
$11,900
self-reported
Lead mix
60% tech / 40% mkt
self-reported

Looking for: Company-provided leads, % of sale, W-2.

Example card. This is what a hiring company sees. Verified means we checked it against your pay records or close-rate history.

Before you sign anywhere

Five questions to get answered before you join a company.

Good companies are glad to answer these. Ask every one, including the companies we introduce you to.

Question 01

Where do the leads come from, and how good are they?

Your close rate rides on the leads. Same rep, different lead, different paycheck.

Ask

  • “How many issued appointments will I run in a normal week, and in the slow months?”
  • “What share are tech leads, marketed leads and self-gen?”
They answer with counts by lead source.
"Plenty of leads" with no number, or a seat that only works if you self-gen.

Bring your own numbers to the same conversation.

Know your close rate by lead source, your average ticket and what you sold last year. Companies that ask good questions expect them back.

Before you sign anywhere

Five questions to get answered before you join a company.

Good companies are glad to answer these. Ask every one, including the companies we introduce you to.

  1. Question 01

    Where do the leads come from, and how good are they?

    Your close rate rides on the leads. Same rep, different lead, different paycheck.

    Ask

    • “How many issued appointments will I run in a normal week, and in the slow months?”
    • “What share are tech leads, marketed leads and self-gen?”
    They answer with counts by lead source.
    "Plenty of leads" with no number, or a seat that only works if you self-gen.
  2. Question 02

    What is my territory?

    Drive time comes out of selling time, and a shared territory can mean someone else runs the best zip codes.

    Ask

    • “How far is the farthest appointment you'd send me to?”
    • “Is the territory mine, or shared with other reps?”
    A defined area and a clear rule for who gets the rehash.
    "We go wherever the leads are."
  3. Question 03

    When does commission actually pay?

    The same percentage lands very differently at signing, at install or on collected revenue, so get it in writing.

    Ask

    • “Do you pay at signing, at install or on collected revenue?”
    • “What gets charged back: cancels, credit rejects, discounts I give?”
    A written pay plan with a worked example from a real job.
    A pay plan they'll "walk you through once you start".
  4. Question 04

    What does the team close?

    Every company counts close rate differently, so ask how they count it before you compare numbers.

    Ask

    • “What does the team close by lead source over the last 12 months?”
    • “Is that per issued lead, per sit, or per appointment set?”
    They show you the board.
    The owner's own close rate quoted as the team's.
  5. Question 05

    Why did the last rep leave?

    Sales seats turn over. Why this one is open tells you more than the job ad does.

    Ask

    • “Is this a new seat or a replacement?”
    • “How many reps have you hired in the last year, and how many are still here?”
    An honest answer, even an unflattering one.
    Three reps through the same territory in a year and no explanation.

Bring your own numbers to the same conversation.

Know your close rate by lead source, your average ticket and what you sold last year. Companies that ask good questions expect them back.

How it works for reps

Your numbers do the talking.

We start with what you sold and how often you close. Everything else comes after.

  1. Step 1

    Free

    Apply

    Tell us what you sell, which trades, how long you've been in homes and what you want next: lead source, territory, W-2 or 1099. No résumé needed, and it's free.

  2. Step 2

    Your real numbers

    We verify your numbers

    We check the close rate and pay you tell us about against your own records: commission statements or W-2s. We also call references to confirm your track record. All of that happens before any company meets you, so you walk in with a record they can trust.

  3. Step 3

    You decide

    We introduce you

    When a company in your trade has the leads and pay plan to match what you want, we introduce you. Then run the interview like a closer: ask them the five questions above.

What we look for in a closer

Not a polished interview. When we talk, these are the things that tell us you'll earn well in the right seat.

  • You talk in specifics

    Leads, closes, ticket, last month.

  • You handle “we want to think about it”

    And they sign anyway.

  • Financing comes up naturally

    The monthly number turns a price into a yes.

  • You sell the homeowner's problem

    Not your own pitch.

Have commission statements or W-2s handy. You don't need them to apply, and Level never charges reps.

Seats we fill

What each seat involves, and what it pays.

Medians are BLS wage data for W-2 sales staff in each sector. Commission-only 1099 reps aren't counted. What a closer actually makes comes down to the leads, the ticket and the pay plan.

HVAC comfort advisor presenting system options on a tablet to a couple in their living room
Closer

Comfort Advisor

Run HVAC replacement appointments from tech leads and marketed leads. The best seats come with a service department that feeds you.

W-2 pay, HVAC, plumbing & electrical contractors

BLS, May 2025

10th $43,460Median $78,17090th $138,300

What your closing is worth

Run your own numbers.

Put in the appointments you run, how often you close and what a sold job is worth. See what your closing adds up to in a year.

Your numbers

Example values

Your sales a year

$1,440,000

Commission a year

$115,200

at 8% of sale

Per week

$2,400

3 sales a week

appointments × close rate × ticket × weeks = sales a year

Example only. Put in your own numbers. Pay plans vary: some pay on gross profit, some on collected revenue.

Coming from another trade?

Good closers can sell anything.

The selling transfers. The product you can learn. If you can close, we can place you. If you can't, no trade will fix that.

The selling transfers

Trust, the payment talk, the first-visit close.

The trade can be learned

Shingles, tonnage or glass, in weeks.

Your numbers decide

Close rate and pay history, not your last product.

FAQ

Questions reps ask us.

  • Does it cost anything to apply?

    No. Reps don't pay Level. The companies that hire through us pay, and only when they hire.

  • What do you verify, and why?

    Three things: your close-rate history, your pay history and your references. We check what you tell us against commission statements or W-2s, and confirm your track record with references, before any company meets you. Checked numbers speak for you in the interview, so you can spend it asking about leads and pay.

  • What do you look for in a closer?

    Specifics. A strong closer can tell us last month's leads, sales, average ticket and the deal that got away. We also listen for how you handle "we want to think about it", whether financing comes up naturally, and whether you talk about the homeowner's problem or your own pitch. A polished résumé matters far less.

  • Do I need to upload anything to apply?

    No. The application is short and has no uploads. We ask for commission statements or W-2s later, when we verify your numbers.

  • My close rate looks low. Should I still apply?

    Yes. A close rate means little without the leads behind it. ServiceTitan's HVAC targets are 75-85% on technician leads but 25-35% on marketing leads. Tell us your number and your lead mix, and we'll read it in that context.

  • Do you place inside sales, setter or remote roles?

    No. Level places field salespeople who run appointments in the homeowner's home, plus the sales managers and canvassers around them.

  • Which trades do you recruit for?

    HVAC, plumbing and electrical; roofing, siding, windows and doors; and bath, kitchen and basement waterproofing companies.

  • I sell solar. Can I apply?

    Yes. Solar closers can apply for roofing, HVAC, windows, siding, bath and other home service seats. We don't recruit for solar companies themselves.

  • Will the job be W-2 or 1099?

    That's the hiring company's decision, and it varies. Tell us your preference on the form. In roofing, 93% of sales leaders surveyed by Leap in 2024 said they had moved reps from 1099 to W-2.

  • Who would I work for?

    The company that hires you. You join them directly and work on their pay plan.

  • Do you list open jobs?

    Not on this site yet. Apply once, tell us what you want, and we'll contact you when a company hiring in your trade is a good fit.

Your close rate is your résumé.

Tell us what you sell and what you want next. We check your numbers, then introduce you to companies where your record earns you more.

Apply as a rep