01
No one counts a close the same way.
A 40% rep from one branch and a 40% rep from another may not be the same rep at all.
Per lead vs per demo
One branch counts per lead, another per demo. We ask for the formula.
Seats across a branch
From the sales manager to the canvassers.
Standing up a branch usually means a manager and a handful of closers. Most teams add a sales manager at around 5-10 reps.
Leadership
Sales Managers
Hires, trains and runs a team of in-home reps, and often still runs leads.
With Level
The same standard, every seat, every market.
One standard only works if it's simple enough to apply the same way in a branch you bought last month.
Step 1
Week 1One brief per branch
Trade, territory, lead sources, ticket and pay plan for each branch, on one call.
Step 2
Every candidateOne scorecard
Close rate, pay history and references, checked the same way in every market.
Step 3
Within 7 daysThe same shortlist card everywhere
A regional VP can put a Tampa candidate next to a Columbus one.
Step 4
InterviewsYour managers decide
Branch managers interview and hire, with role-plays and ride-alongs run to one script. You pay only when you hire.
Step 5
60 daysOne guarantee in every branch
If a rep doesn't perform in their first 60 days, we find a replacement at no extra cost.
Market by market
Judge a rep against the market they sold in.
A 25% closer in Georgia is beating the South; the same 25% in Ohio is behind the Midwest.
What one good rep brings in, by region
Median close rate, our reps' close rate, average job and yearly sales for one rep.
RegionClose rate: median → our repsAvg jobSales per rep / year
MedianOur reps
Midwest
31.1% → 39–42%
$24,950
$3.7M+
expected
West
27.2% → 35–39%
$25,618
$3.3M+
expected
Northeast
24.3% → 32–36%
$27,544
$3.2M+
expected
South
23.3% → 31–35%
$23,296
$2.6M+
expected
Average across home improvement26.9%
Median close rates: Siro In-Home Insider, Apr-Aug 2026. Our reps: verified close-rate history of reps Level has placed. Avg job: average of five common in-home jobs (vinyl windows, vinyl siding, asphalt roof, midrange bath, minor kitchen) by region, Remodeling Cost vs Value 2025. Expected sales = median close rate × avg job × 10 appointments a week × 48 weeks.
What one good rep brings in, by region
Median close rate, our reps' close rate, average job and yearly sales for one rep.
MedianOur reps
Midwest
31.1% → 39–42% our reps
Avg job $24,950· Sales per rep $3.7M+ (expected)
West
27.2% → 35–39% our reps
Avg job $25,618· Sales per rep $3.3M+ (expected)
Northeast
24.3% → 32–36% our reps
Avg job $27,544· Sales per rep $3.2M+ (expected)
South
23.3% → 31–35% our reps
Avg job $23,296· Sales per rep $2.6M+ (expected)
Average across home improvement26.9%
Median close rates: Siro In-Home Insider, Apr-Aug 2026. Our reps: verified close-rate history of reps Level has placed. Avg job: average of five common in-home jobs (vinyl windows, vinyl siding, asphalt roof, midrange bath, minor kitchen) by region, Remodeling Cost vs Value 2025. Expected sales = median close rate × avg job × 10 appointments a week × 48 weeks.
Turnover and timing
Plan for replacements, not just new seats.
Growth targets get the attention. Churn quietly eats the bench.
1-3 a month
What growing roofing sales teams aim to hire
Growing teams hire every month, not when someone quits. Source: Leap
March to August
Hail season in Hail Alley, peaking April to June
Roofing platforms in storm states should hire before the first hail, not after it.
What open seats cost
Price every empty seat at once.
Put in the seats sitting empty across your branches, the leads each one would run and what a sold job is worth. Hold the gross profit number against any hiring cost.
Example only. 26.9% is the national in-home close rate (Siro, Apr-Aug 2026). $7,700 is a typical target HVAC replacement ticket. Margin is an assumption. Put in your own numbers.
Results
Owners, in their own words.
We've made 1,000+ placements for home service companies. Here are a few of them.
18 days
brief to hire
160
leads in 90 days
“Our new advisor was running leads in his second week.”
23 days
brief to hire
#1
rep by month six
“She was our top seller by month six.”
16 days
brief to hire
2x
weekly appointments
“We stopped turning away appointments.”
FAQ
Questions from platforms and multi-branch operators.
Can you recruit for several branches at once?
Yes. Tell us every market and every seat on one call. We recruit across the US, and in Canada, Australia and the UK. We aim to get the first candidate to you within 7 days of each job description, and a typical hire takes 21 days, though the supply of proven closers differs in every metro.
Is every candidate checked the same way, whatever the branch?
Yes. Every rep and manager we put forward has had their close-rate history, pay history and references checked. Same checks in a new branch as in your oldest one.
Do you hire sales managers and directors of sales?
Yes, along with the in-home closers and canvassers who report to them. A new branch often needs the manager first, then the reps.
Do you run role-plays, reference checks or ride-alongs?
We run reference checks, along with close rate and pay history. Role-plays and ride-alongs are yours: have your branch managers run them before an offer, the same way at every location, so that part of the standard is yours.
Who employs the reps?
Your company does. Reps are hired directly by the branch or the platform, on your pay plan and your paperwork. Level is not the employer of record.
Do you recruit inside sales or call center staff?
No. Level recruits field salespeople who run appointments in the home, plus their managers and canvassers. CSRs, inside sales reps and phone setters are outside what we do.
How does pricing work across many seats?
You pay a one-time placement fee per hire, only when you hire. We share the fees for your seats on the first call, before any work starts.