Level

Kitchen remodeling sales recruiting

Hire kitchen design consultants who can scope, price and sell a full remodel.

Level helps kitchen remodelers hire design consultants, sales estimators and sales managers who turn more first meetings into signed contracts. We check each rep's close-rate history, pay history and references before you meet them.

Design ConsultantsSales EstimatorsSales Managers
Kitchen design consultant reviewing plans with a homeowner

The roles

Who we recruit for kitchen remodeling companies

Kitchen sales splits into designing, pricing and closing. Some remodelers want one person doing all three. Others split it.

Kitchen design consultant going through cabinet door and counter samples at the table
Closer

Design Consultants

Meets the homeowners, helps them picture the finished kitchen, scopes the layout, cabinets and finishes, prices it and asks for the commitment.

Steps of hiring

From the brief to a rep running your leads.

  1. Step 1

    Tell us who you need

    Trade, territory, lead sources, average ticket and your pay plan. A short call or a two-minute form.

  2. Step 2

    We headhunt closers

    We go after the top reps at the strongest companies in your trade and market, people with a proven track record, and make the case for joining you.

    1,000+sales placements made
  3. Step 3

    We check the numbers

    Close-rate history, pay history and references, all checked before anyone reaches your shortlist.

    Within 7 daysto your first candidate
  4. Step 4

    You interview and hire

    You meet the shortlist and make the call. You pay only when you hire.

    21 daystypical time to hire
    60 daysfree replacement guarantee

Vetted on numbers, not résumés

How we screen kitchen remodeling sellers

Every hire should pay for itself many times over. So before a rep reaches your shortlist, we check three things.

01Verified

Close-rate history

How often they actually close, checked against their history.

26.9% national in-home close rate

across 53,389 recorded consultations

02Verified

Pay history

Commission statements or W-2s that back up what they say they sold and earned.

3-6% of sold revenue typical remodeling commission

the plan we check their statements against

03Verified

References

We speak to people who worked with them to confirm how they sold, how they treated customers and why they moved on.

1,000+ placements

made with the same checks

How a shortlist gets built · a typical search

  1. 300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. ~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. ~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 3-5

    On your shortlist

    The few who clear every check. You interview and decide.

  1. 01300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. 02~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. 03~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 043-5

    On your shortlist

    The few who clear every check. You interview and decide.

Benchmarks

What good looks like in kitchen remodeling

Kitchen numbers come combined with bath. Treat them as a starting point, not your market's benchmark.

Verified before you meet them

We verify each rep's own number on these before you meet them, from their close-rate history and pay history, and confirm it with reference checks.

Close rate, windows & doors (for comparison)29.1%
Close rate, Midwest (all home improvement)31.1%
Close rate, West (all home improvement)27.2%
Close rate, Northeast (all home improvement)24.3%
Close rate, South (all home improvement)23.3%
Average across home improvement:26.9%

Close rates: Siro, Apr-Aug 2026. Deal size: Houzz & Home Study 2026.

Weeks
Time for a proven closer to run your leads
75 minutes
Median in-home appointment, all trades
+7.4–11.3%
How far top reps beat their company's median

Pay plans

How remodelers pay kitchen salespeople

  • Percent of sale

    3-6% of sold revenue is common on remodeling work. On a big kitchen, a small change in the rate moves a lot of money, so decide whether you pay on contract value or on margin.

  • Base plus commission

    The most common plan for a first sales hire. On a long sales cycle, commission can land months after the first meeting. Commission-only tends to attract reps who push underpriced deals.

  • Paid as you get paid

    Tie commission payouts to the project's payment milestones, so the rep gets paid roughly as you get paid.

Pay reality

What kitchen design consultants earn

What W-2 sales reps at residential builders and remodelers earn. No kitchen-only figure exists.

Not in these numbers

Note

Commission-only 1099 reps. Top earners make more.

Kitchen sales rep walking a homeowner through a demo-stage kitchen

Total annual pay (base + commission)

$30kMedian $64,150$160k

Median only. BLS doesn't publish percentiles for this industry.

BLS, May 2025

The cost of waiting

An empty sales seat isn't free.

Your numbers

Example values

Revenue walking out the door

$64,560/ week

Over 8 weeks

$516,480

2.7 jobs a week

Gross profit lost

$206,592

at a 40% margin

leads × close rate × ticket = weekly revenue

  • Only home service sales roles
  • Close rate, pay history and references checked
  • You pay only when you hire
  • Free replacement if they don’t perform in 60 days

When to hire

Plan in winter, sell in spring

Kitchen buyers start planning after the holidays and sign through spring and summer.

  • Slow seasonWinterPrepare. Homeowners are planning, and a new rep learns your designs and pricing.
  • Busy seasonSpringKeep up. Proposals that take weeks to go out are kitchens someone else builds.
  • Busy seasonSummerStill signing. Every first meeting you can't take is a kitchen you don't build.
  • Steady seasonFallLast call for done-by-the-holidays, then a good window to hire.

Leads going unrun right now?

See what an empty seat costs

Multi-location & private equity

One hiring standard across every branch.

Acquisitions add territories faster than branch managers can staff them. Level runs the same checks, close rate, pay history and references, on every seat in every market, so a rep in Phoenix clears the same bar as a rep in Charlotte.

41.3%
HVAC deal volume that was PE add-ons, July 2026
17 to 56
PE-backed roofing platforms, 2023 to 2024
5-10 reps
Team size where most companies add a sales manager

Results

Owners, in their own words.

Kitchen remodeling company owner in a finished kitchenKitchen Remodeling

Kitchen design consultant

Owner, design-build kitchen remodeler · Denver, CO

Example
24 days
brief to accepted offer
Month 2
running first meetings solo

A kitchen remodeler's owner was designing and selling every project himself, and proposals were taking weeks to go out.

We headhunted a design consultant with 8 years at a regional kitchen and bath company, used to designing, pricing and asking for the decision.

She took over first meetings within two months, and the owner moved back to running production.

Owner shaking hands with a new sales rep in front of the company vans

Working with Level

Simple terms. You pay when you hire.

We've made 1,000+ sales placements. Our team supports you through the whole process, so hiring a great rep takes less of your time.

  • You pay only when you hire

    A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.

  • Free replacement within 60 days

    If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.

  • Field sales roles only

    We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.

FAQ

Hiring kitchen remodeling sales reps: questions owners ask.

  • What does a kitchen design consultant earn?

    There's no kitchen-only figure. W-2 sales reps at residential builders and remodelers earn a median $64,150. Commission-heavy reps on a 1099 aren't counted.

  • Should I hire a designer who sells or a salesperson who designs?

    Depends on your process. If designers hand off to a closer, hire a closer. If one person carries the job from first visit to contract, you need taste and closing in one person. Selling is the harder half to teach.

  • Does the three-day cancellation rule apply to kitchen contracts?

    If the contract is signed in the homeowner's home, generally yes. They get 3 business days to cancel. Contracts signed at your showroom generally fall outside the federal rule. States can add more, so check with counsel.

  • How long until a new kitchen salesperson is productive?

    A proven kitchen salesperson runs first meetings within weeks, once they know your designs and pricing. That's why we headhunt people who have already sold kitchens.

  • Do you recruit estimators for remodelers?

    Yes, when the estimator helps sell the job, which at most remodelers they do. Our first question is whether the seat closes or only prices. Don't set pay off the government's cost estimator numbers. That's a technical takeoff job, not a sales one.

  • How fast can you fill a kitchen sales seat?

    We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market, and on how much design work you expect from the hire.

Related

Other trades

Don't see your trade? Book a call and we'll tell you straight if we can fill the seat.

Find the salesperson your kitchen pipeline needs.

How it worksGet reps