Level

Electrical sales recruiting

Hire electrical sales reps who can sell a standby generator at the kitchen table.

Level helps residential electrical contractors hire in-home salespeople who sell generators, panel upgrades and other big-ticket work, so your electricians can stay on the tools. We check every rep's close-rate history, pay history and references before you meet them.

In-Home Sales ConsultantsGenerator Sales SpecialistsSales Managers
Electrical sales consultant reviewing a panel upgrade with a homeowner

The roles

Who we recruit for electrical companies

Most electrical contractors let their electricians sell on the job. A dedicated seat makes sense once generator and panel work is big enough to need its own closer.

Electrical sales consultant explaining a panel upgrade to a homeowner
Closer

In-Home Sales Consultants

Runs generator, panel and EV charger appointments: walks the home, sizes the job, explains permits and install, presents options and closes.

Steps of hiring

From the brief to a rep running your leads.

  1. Step 1

    Tell us who you need

    Trade, territory, lead sources, average ticket and your pay plan. A short call or a two-minute form.

  2. Step 2

    We headhunt closers

    We go after the top reps at the strongest companies in your trade and market, people with a proven track record, and make the case for joining you.

    1,000+sales placements made

  3. Step 3

    We check the numbers

    Close-rate history, pay history and references, all checked before anyone reaches your shortlist.

    Within 7 daysto your first candidate

  4. Step 4

    You interview and hire

    You meet the shortlist and make the call. You pay only when you hire.

    21 daystypical time to hire
    60 daysfree replacement guarantee

Vetted on numbers, not résumés

How we screen electrical sellers

Every hire should pay for itself many times over. So before a rep reaches your shortlist, we check three things.

01Verified

Close-rate history

How often they actually close, checked against their history.

26.9% national in-home close rate

across 53,389 recorded consultations

02Verified

Pay history

Commission statements or W-2s that back up what they say they sold and earned.

9% of sale, a common target at HVAC and combined shops

the plan we check their statements against

03Verified

References

We speak to people who worked with them to confirm how they sold, how they treated customers and why they moved on.

1,000+ placements

made with the same checks

How a shortlist gets built · a typical search

  1. 300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. ~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. ~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 3-5

    On your shortlist

    The few who clear every check. You interview and decide.

  1. 01300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. 02~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. 03~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 043-5

    On your shortlist

    The few who clear every check. You interview and decide.

Benchmarks

What good looks like in electrical

Your seller is only as busy as your electricians make them. Start with what they bring in, then track the rest on your own board.

Verified before you meet them

We verify each rep's own number on these before you meet them, from their close-rate history and pay history, and confirm it with reference checks.

Close rate, windows & doors (for comparison)29.1%
Close rate, Midwest (all home improvement)31.1%
Close rate, West (all home improvement)27.2%
Close rate, Northeast (all home improvement)24.3%
Close rate, South (all home improvement)23.3%
Average across home improvement:26.9%

Close rates: Siro, Apr-Aug 2026. Targets: ServiceTitan.

$575+
Electrical tech ticket target. Generator and panel jobs run far higher, which is why it needs a seller.
+7.4–11.3%
How far top reps close above their company's median
75 minutes
Median in-home appointment, all trades

Pay plans

How electrical contractors pay sellers

  • Percent of sale

    9% of sales is a common target at HVAC and combined shops. Simple to run and easy for a seller to check. The catch: you pay the same on a discounted job as a full-margin one.

  • Draw against commission

    An advance against future commission, so a new seller can get through the ramp.

  • SPIFFs and bonuses

    Small cash bonuses for selling a specific product, like a standby generator.

Pay reality

What electrical sales reps earn

What W-2 sales reps at HVAC, plumbing and electrical contractors earn. No electrical-only figure exists.

Not in these numbers

Note

Commission-only 1099 reps. Top earners make more.

Electrical sales consultant quoting an EV charger in a homeowner's garage

Total annual pay (base + commission)

10th $43,460Median $78,17090th $138,300

BLS, May 2025

The cost of waiting

An empty sales seat isn't free.

Your numbers

Example values

Revenue walking out the door

$21,520/ week

Over 8 weeks

$172,160

2.7 jobs a week

Gross profit lost

$68,864

at a 40% margin

leads × close rate × ticket = weekly revenue

  • Only home service sales roles
  • Close rate, pay history and references checked
  • You pay only when you hire
  • Free replacement if they don’t perform in 60 days

When to hire

Hire before storm season

Generator sales follow the weather. Hurricane season runs June to November, and winter storms knock out power up north.

  • Slow seasonSpringPrepare. Time to learn your generator lineup and run real calls before storms start.
  • Busy seasonSummerKeep up. Every outage sends homeowners shopping for a generator.
  • Busy seasonFallPeak hurricane months. Quotes that sit for a week are generators a competitor installs.
  • Steady seasonWinterIce storms up north, panel and EV charger upgrades everywhere. A good time to ramp a new seller.

Leads going unrun right now?

See what an empty seat costs

Multi-location & private equity

One hiring standard across every branch.

Acquisitions add territories faster than branch managers can staff them. Level runs the same checks, close rate, pay history and references, on every seat in every market, so a rep in Phoenix clears the same bar as a rep in Charlotte.

41.3%
HVAC deal volume that was PE add-ons, July 2026
17 to 56
PE-backed roofing platforms, 2023 to 2024
5-10 reps
Team size where most companies add a sales manager

Results

Owners, in their own words.

Electrical company owner standing by a service vanElectrical

Generator sales consultant

Owner, residential electrical contractor · Charlotte, NC

Example
17 days
brief to accepted offer
6 weeks
to clear the quote backlog

After a stormy winter, an electrical contractor had a backlog of standby generator quotes, and the owner's best electrician was spending half his week at kitchen tables.

We headhunted a generator sales specialist with 6 years at a regional dealer, used to sizing units and walking homeowners through permits and install.

He cleared the quote backlog in his first six weeks, and the electrician went back to installs full time.

Owner shaking hands with a new sales rep in front of the company vans

Working with Level

Simple terms. You pay when you hire.

We've made 1,000+ sales placements. Our team supports you through the whole process, so hiring a great rep takes less of your time.

  • You pay only when you hire

    A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.

  • Free replacement within 60 days

    If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.

  • Field sales roles only

    We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.

FAQ

Hiring electrical sales reps: questions owners ask.

  • Does an electrical contractor need a dedicated salesperson?

    If generator and upgrade quotes are a sideline, probably not yet. If your electricians lose service hours to sales talks, or quotes go out late, yes. A seller usually pays for the seat in work that would otherwise slip away.

  • What should a good generator salesperson know?

    How to size a unit to the home's real load. How to explain fuel, permits and install timing in plain words. How to present options with financing. You can teach the product. Closing is harder to teach.

  • Where do good electrical sellers come from?

    From in-home replacement sales, like generator specialists and sellers at HVAC companies. The best ones are employed and earning well, so we headhunt them instead of waiting for an application.

  • What do electrical sales reps earn?

    There's no electrical-only figure. W-2 sales reps at HVAC, plumbing and electrical contractors earn a median $78,170. Commission-only reps on a 1099 aren't counted, so top earners make more.

  • How should I pay an electrical salesperson?

    There's no published electrical pay plan. The options for this group of trades are percent of sale and percent of gross profit. Whatever you pick, keep it simple and pay on time.

  • Do you recruit electricians?

    No. We focus on salespeople who run appointments in the home, and the managers who lead them. Licensed trade staff are outside what we do.

  • How fast can you fill an electrical sales seat?

    We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market, and on whether you need generator experience specifically.

Related

Other trades

Don't see your trade? Book a call and we'll tell you straight if we can fill the seat.

Get a closer on your generator leads.

How it worksGet reps