Electrical sales recruiting
The roles
Benchmarks
Track these yourself
How we screen
Close rate on generator and upgrade leads, with tech-set and marketed leads kept apart. We verify the close-rate history; ask what it was counted from, so you can judge how the rep will do on the leads you actually have.
Pay history from commission statements or W-2s, checked against the sales they describe before you meet them.
We run reference checks to confirm the history and track record the rep gave us, so you can interview with confidence.
For your interviews: our advice
Our checks confirm the numbers. Your interviews show you how a rep sells and whether they fit your team. We don’t run role-plays, ride-alongs or trial days, but they’re well worth your time. Here’s what we’d look for.
Pay plans
The plans that keep good sellers are simple enough for a rep to check, paid on time, and backed by enough leads to earn. HVAC, plumbing and electrical commission structures covers percent of sale and percent of GP plans. Try your numbers in the commission calculator.
Pay reality
Sales reps at building equipment contractors (HVAC, plumbing, electrical)
NAICS 2382 · May 2025
Read this before you quote the table
When to hire
Most electrical contractors don't need a dedicated seller until big-ticket work, like standby generators and panel upgrades, is steady enough to keep one busy.
When your electricians are quoting generators and panels on top of a full service schedule, quotes slow down and follow-up slips. That's the point where a seller pays for the seat: faster quotes, more signed jobs and electricians back on billable work.
Working with Level
You pay only when you hire
A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.
PricingFree replacement within 60 days
If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.
The guaranteeField sales roles only
We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.
All rolesExample hire
Owner, residential electrical contractor · Charlotte, NC
After a stormy winter, an electrical contractor had a backlog of standby generator quotes, and the owner's best electrician was spending half his week at kitchen tables.
We headhunted a generator sales specialist with 6 years at a regional dealer, used to sizing units and walking homeowners through permits and install.
He cleared the quote backlog in his first six weeks, and the electrician went back to installs full time.
FAQ
If generator and upgrade quotes are a sideline, probably not yet. If your electricians are losing service hours to sales conversations, or quotes go out late, a seller makes sense and usually pays for themselves in work that would otherwise slip away.
How to size a unit to the home's actual load, how to explain fuel, permits and install timing in plain words, and how to present options with financing. Product knowledge can be taught; closing is harder to teach.
From in-home replacement sales. Contractors hiring their first seller often look for a generator sales specialist or an HVAC comfort advisor: people used to consultative selling at the kitchen table. The best of them are employed and earning well, so we headhunt them rather than wait for an application.
BLS doesn't publish an electrical-only figure. Sales reps at HVAC, plumbing and electrical contractors earn a median $78,170 on W-2 payrolls, and reps on a 1099 aren't counted.
We don't have sourced electrical pay plans. The published options for this group of trades are percent of sale and percent of gross profit; see commission structures. Whatever you choose, keep it simple and pay on time.
No. We focus on salespeople who run appointments in the home, and the managers who lead them. Licensed trade staff are outside what we do.
We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market, and on whether you need generator experience specifically.
Related
Tell us your products, territory and pay plan. We'll headhunt reps already selling big-ticket electrical work at the strongest companies in your market, check their close rate, pay history and references, and introduce you to the ones who'll grow your generator and upgrade sales.