Basement & foundation sales recruiting
The roles
Benchmarks
We verify each rep’s own number on these before you meet them, from their close-rate history and pay history, and confirm it with reference checks.
Track these yourself
How we screen
Close rate on company-generated inspections, with how they were counted: every inspection run, or only those where the decision-makers were home. We verify the history and how it was counted, so you can compare inspectors fairly.
Pay history from commission statements or W-2s, including the training period. If a rep left a big company after training, the statements show whether they ever reached full commission.
We run reference checks to confirm the history and track record the rep gave us, so you can interview with confidence.
For your interviews: our advice
Our checks confirm the numbers. Your interviews show you how a rep sells and whether they fit your team. We don’t run role-plays, ride-alongs or trial days, but they’re well worth your time. Here’s what we’d look for.
Pay plans
One large waterproofing company's posting paid $750/week during a mandatory training class, with company-generated leads and no cold calling. The same posting made much larger earnings claims; those are the company's own.
A base gets experienced sellers from other trades through the months it takes to learn diagnosis. Decide up front when the base steps down and what the inspector has to sell to replace it.
See home improvement commission structures for plan types and worked examples.
Pay reality
Sales reps at foundation, structure and exterior contractors
NAICS 2381 · May 2025
Read this before you quote the table
When to hire
When inspections get pushed out because nobody is free to run them, the leads go cold. A homeowner with water on the floor calls the next company.
Expect a training period. The big companies run multi-week training before new inspectors go out alone, because diagnosis takes time to learn. Hire before the backlog builds, so your new inspector is ready when the leads are.
Working with Level
You pay only when you hire
A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.
PricingFree replacement within 60 days
If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.
The guaranteeField sales roles only
We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.
All rolesExample hire
Owner, basement waterproofing and foundation repair company · St. Louis, MO
A waterproofing company's inspections were booked out two weeks after a wet spring, and homeowners were calling competitors.
We headhunted an inspector with 5 years at a large foundation repair company, known for explaining problems plainly and a low cancel rate.
Because he already knew diagnosis, he was running inspections alone after a short product training, and the backlog cleared within two months.
FAQ
Yes. It's an in-home sales role: the inspector diagnoses the problem and sells the repair. One large company posts it as outside sales and calls it a field inspector internally.
BLS doesn't publish a waterproofing-only figure. Sales reps at foundation, structure and exterior contractors earn a median $69,990 on W-2 payrolls. Company earnings claims in job postings are what employers advertise, not what reps earned.
First from other waterproofing and foundation companies. The inspectors with the best track records are usually employed and doing well, so we headhunt them at the strongest companies in your market. After that, from other inspection-led sales, like pest control, roofing and home inspection, where reps already diagnose before they sell. One large company's posting preferred 1-2 years of sales experience, with commission, B2C or in-home experience a plus.
Not necessarily. The posting above listed sales, B2C and in-home experience as the pluses, not construction. You can teach diagnosis to a good seller if your training is solid.
We verify their close-rate history, check pay history using commission statements or W-2s and run reference checks to confirm their track record. Ride-alongs and role-plays are yours to run; the interview tips above cover what to look for.
We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market, and on how much training you provide in-house.
Related
Tell us your lead flow, training and pay plan. We'll headhunt in-home sellers with the best track records in your market, check their close rate, pay history and references, and introduce you to the ones who'll turn more of your inspections into repairs.