Window & door sales recruiting
The roles
Benchmarks
We verify each rep’s own number on these before you meet them, from their close-rate history and pay history, and confirm it with reference checks.
Track these yourself
How we screen
Close rate on issued leads, with the demo rate behind it. A consultant who closes most of their demos but only gets to present half the time is a different problem from one who demos everything and closes little. We verify the close-rate history. Ask about the demo rate under it, and look for a strong close rate together with a low cancel rate.
Pay history from commission statements or W-2s. In one-call shops the statements can also show volume that cancelled or failed financing, which matters as much as the gross.
We run reference checks to confirm the history and track record the rep gave us, so you can interview with confidence.
For your interviews: our advice
Our checks confirm the numbers. Your interviews show you how a rep sells and whether they fit your team. We don’t run role-plays, ride-alongs or trial days, but they’re well worth your time. Here’s what we’d look for.
Pay plans
6-12% of the sale is the typical home improvement range (Pro Remodeler, 2018). Where a rep lands depends on the product, lead quality and how much sales support the company gives.
An advance against future commission so a new consultant can get through the ramp. How a draw works.
Small cash bonuses for selling a specific product or hitting a demo target. Useful when you're pushing a new door line or a premium glass package. More on SPIFFs.
See home improvement commission structures, or try your plan in the commission calculator.
Pay reality
Sales reps at foundation, structure and exterior contractors
NAICS 2381 · May 2025
Sales reps at residential building firms, including remodelers
NAICS 2361 · May 2025
Read this before you quote the table
When to hire
The math on a bottom-quartile consultant is real. Siro puts the value of lifting one to the median at $761 per appointment. Multiply that by the appointments that rep runs in a month and you'll see what the seat costs you.
Add a consultant when issued leads go unrun or get pushed a week out. A homeowner who has to wait for a window quote may get one from someone else first.
Working with Level
You pay only when you hire
A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.
PricingFree replacement within 60 days
If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.
The guaranteeField sales roles only
We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.
All rolesExample hire
Owner, window and door replacement company · Kansas City, MO
A window company's cancels were creeping up, and reviews had started to mention pushy salespeople.
We headhunted a one-call-close consultant from a national window brand with a strong close rate and one of the lowest cancel rates on his team.
By month four he was the company's top closer, with fewer cancels than anyone on the team.
FAQ
Siro's recorded consultations show 29.1% for windows and doors, the highest of the trades it reports, against 26.9% across all trades. Siro counts a visit as a close when it moved toward a sale, so signed-contract rates can run lower.
That's your sales model, so it's your call. If you run a one-call close, hire people who have done it: they run a full presentation, measure accurately, handle the price conversation and the "we want to think about it", and leave with a signed contract without high pressure. Asking for the order on the first visit is a skill many leave-behind sellers never built.
BLS doesn't publish a windows-only series. Sales reps at exterior contractors earn a median $69,990, and at residential building firms, which include remodelers, $64,150. Both leave out reps paid on a 1099.
Decide up front whether you pay on signed, funded or installed jobs, and put chargebacks for cancels and credit rejects in writing. A buyer can cancel an in-home sale within 3 business days under the FTC rule, so the window is short but real.
Yes. Canvassers who book in-home appointments at the door, so you have your own lead flow next to paid leads and your consultants' calendars stay full.
We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market, and on whether you need one-call experience specifically.
Yes. Managers who run a board on demo rate and net sales per issued lead, and who can still run a lead when it counts. Same three checks: close-rate history, pay history and references.
Related
Tell us your products, lead flow and pay plan. We'll headhunt consultants already selling windows and doors in the home at the strongest companies in your market, check their close rate, pay history and references, and introduce you to the ones who'll close more of your demos.