Level

Exterior renovation recruiting

Hire roofing and siding sales reps who inspect, measure and sign.

Level helps roofing and siding companies hire sales reps, sales estimators, canvassers and sales managers who sign more of the jobs they inspect. We headhunt proven reps from the strongest roofing and siding companies in your market, and check every rep's close-rate history, pay history and references before you meet them.

Roofing Sales RepsIn-Home Sales ConsultantsSales EstimatorsCanvassersSales Managers
Roofing sales rep reviewing a tablet with a homeowner on his driveway

The roles

Who we recruit for roofing and siding companies

Titles vary: the same job gets posted as sales rep, estimator, consultant or inspector. We look past the title to what the person does on the roof and at the table.

Roofing sales rep showing a homeowner a damaged shingle in front of her house
Closer

Roofing Sales Reps

Gets on the roof, documents damage or wear, measures, presents options and financing, and signs. On insurance work, also meets the adjuster and chases supplements.

Steps of hiring

From the brief to a rep running your leads.

  1. Step 1

    Tell us who you need

    Trade, territory, lead sources, average ticket and your pay plan. A short call or a two-minute form.

  2. Step 2

    We headhunt closers

    We go after the top reps at the strongest companies in your trade and market, people with a proven track record, and make the case for joining you.

    1,000+sales placements made

  3. Step 3

    We check the numbers

    Close-rate history, pay history and references, all checked before anyone reaches your shortlist.

    Within 7 daysto your first candidate

  4. Step 4

    You interview and hire

    You meet the shortlist and make the call. You pay only when you hire.

    21 daystypical time to hire
    60 daysfree replacement guarantee

Vetted on numbers, not résumés

How we screen roofing and siding sellers

Every hire should pay for itself many times over. So before a rep reaches your shortlist, we check three things.

01Verified

Close-rate history

How often they actually close, checked against their history.

26.9% national in-home close rate

across 53,389 recorded consultations

02Verified

Pay history

Commission statements or W-2s that back up what they say they sold and earned.

10% of gross the most common plan

the plan we check their statements against

03Verified

References

We speak to people who worked with them to confirm how they sold, how they treated customers and why they moved on.

1,000+ placements

made with the same checks

How a shortlist gets built · a typical search

  1. 300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. ~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. ~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 3-5

    On your shortlist

    The few who clear every check. You interview and decide.

  1. 01300+

    Headhunted

    Top reps at the strongest companies in your trade and market, contacted directly.

  2. 02~25

    Close rate and pay checked

    Close-rate history and commission statements or W-2s that back it up.

  3. 03~10

    References checked

    People who worked with them confirm how they sold and why they moved on.

  4. 043-5

    On your shortlist

    The few who clear every check. You interview and decide.

Benchmarks

What good looks like in roofing and siding

No one publishes a roofing or siding target sheet. These are the closest numbers on close rates, pay and staffing.

Verified before you meet them

We verify each rep's own number on these before you meet them, from their close-rate history and pay history, and confirm it with reference checks.

Close rate, windows & doors (closest exterior trade)29.1%
Close rate, Midwest (all home improvement)31.1%
Close rate, West (all home improvement)27.2%
Close rate, Northeast (all home improvement)24.3%
Close rate, South (all home improvement)23.3%
Average across home improvement:26.9%

Close rates: Siro, Apr-Aug 2026. Pay and staffing: JobNimbus, Hook Agency.

1-3 a month
Reps growing teams hire
+7.4–11.3%
How far top reps close above their company's median
75 minutes
Median in-home appointment, all trades

Pay plans

How roofing and siding companies pay sales reps

  • Percent of gross

    10% of gross is the most common plan. Advised cap on total commission: Under 12% of gross. Start rookies lower, around 7%.

  • Percent of contract or profit

    Common ranges run 7-12% of contract, or 30-50% of profit. Paying on profit protects your margin, but only works if your job costing is honest and on time.

  • 10/50/50

    10% off the top for overhead, then net profit split 50/50 with the rep, about 10-20% of the job. More on steep, cut-up roofs. Suits storm work better than retail.

Pay reality

What roofing and siding reps earn

What W-2 sales reps at roofing, siding and other exterior contractors earn, per the government's wage data.

Moving to W-2

Source

93% of roofing sales leaders have moved reps to W-2

Exterior sales rep showing roofing and siding samples at the dining table

Total annual pay (base + commission)

10th $37,700Median $69,99090th $136,100

BLS, May 2025

The cost of waiting

An empty sales seat isn't free.

Your numbers

Example values

Revenue walking out the door

$32,280/ week

Over 8 weeks

$258,240

2.7 jobs a week

Gross profit lost

$103,296

at a 40% margin

leads × close rate × ticket = weekly revenue

  • Only home service sales roles
  • Close rate, pay history and references checked
  • You pay only when you hire
  • Free replacement if they don’t perform in 60 days

When to hire

Hire before hail season, not during it

Hail season runs March to August. The reps you hire in winter are the ones selling when the first hail hits.

Hail season: Omni Online Strategies

  • Busy seasonSpringHail peaks April to June. Unrun inspections are roofs someone else signs.
  • Busy seasonSummerStorm work runs through August. Every rep you're short is doors nobody knocks.
  • Slow seasonFallTime to learn your retail process and price book.
  • Slow seasonWinterIf installs slow in your winters, get a new rep through your price book now, so they're selling when the first hail hits.

Leads going unrun right now?

See what an empty seat costs

Multi-location & private equity

One hiring standard across every branch.

Acquisitions add territories faster than branch managers can staff them. Level runs the same checks, close rate, pay history and references, on every seat in every market, so a rep in Phoenix clears the same bar as a rep in Charlotte.

41.3%
HVAC deal volume that was PE add-ons, July 2026
17 to 56
PE-backed roofing platforms, 2023 to 2024
5-10 reps
Team size where most companies add a sales manager

Results

Owners, in their own words.

Roofing company owner in front of a crew truckExterior Renovations

Retail roofing sales rep

Owner, retail roofing company · Tampa, FL

Example
23 days
brief to accepted offer
Month 6
top rep on the team

A roofing company wanted to grow its retail replacement work and rely less on storm seasons.

We headhunted a retail-focused rep with 5 years at a top local competitor and a low cancel rate.

She was running appointments on her own by week four and was the company's top rep by month six.

Owner shaking hands with a new sales rep in front of the company vans

Working with Level

Simple terms. You pay when you hire.

We've made 1,000+ sales placements. Our team supports you through the whole process, so hiring a great rep takes less of your time.

  • You pay only when you hire

    A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.

  • Free replacement within 60 days

    If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.

  • Field sales roles only

    We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.

FAQ

Hiring roofing and siding sales reps: questions owners ask.

  • Do you recruit retail or storm roofing reps?

    Both, and they're different hires. Retail reps sell on product, financing and trust. Storm reps work insurance claims: doors after hail, adjuster meetings, supplements, high volume. Tell us which you sell.

  • Should roofing reps be W-2 or 1099?

    Your call, made with your accountant. For context, 93% of roofing sales leaders surveyed in 2024 said they'd moved reps from 1099 to W-2. Either way, the rep is hired directly by your company.

  • What's a fair commission for a roofing sales rep?

    10% of gross is the most common plan. Common ranges are 7-12% of contract, or 30-50% of profit. Advised cap on total commission: Under 12% of gross.

  • Is a roofing estimator the same job as a sales rep?

    Usually, yes. In most roofing companies the estimator inspects, prices and asks for the sale. Some only measure and price, so our first question is whether the seat closes. Don't set pay off the government's cost estimator numbers ($80,330 median). That's a takeoff job, not a sales job.

  • One-call close or measure and come back?

    Either works, and it changes who you hire. A one-call rep runs the full presentation, measures right, handles price and leaves with a signed contract, without pressure. If you measure first and come back with a price, you need someone patient and organized on follow-up. Tell us which you run.

  • How do cancels affect what a siding rep earns?

    Homeowners can usually cancel a sale signed at home within 3 business days. If you pay commission before that window closes, decide up front whether cancels get charged back, and put it in the offer letter.

  • Do you place canvassers?

    Yes, door knockers who book inspections for your closers. Pay is often per appointment and per sale. One posting offered $50 per appointment + $150 per sale.

  • How fast can you fill a roofing or siding sales seat?

    We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market. Hiring in March for a storm market is a different search from hiring in November for retail.

Related

Other trades

Don't see your trade? Book a call and we'll tell you straight if we can fill the seat.

Get reps on your roofs before the next storm.

How it worksGet reps