How are canvassers paid?

Usually some mix of hourly pay, a bonus per appointment and a bonus per sale. One roofing posting advertises $50 per appointment + $150 per sale. Say what counts as an appointment: booked, or sat.

Is a canvasser the same as an appointment setter?

No. A canvasser books appointments face to face at the door. An appointment setter books them by phone. Level places field roles only, so canvassers yes, phone setters no.

Do canvassers need a permit?

It depends on the town, so check whether your city or county requires a solicitor permit. In Florida, roof-claim solicitation is also restricted under §489.147, with fines Up to $10,000 per violation.

Job description template

Canvasser job description

For roofing, siding and window companies that book inspections at the door. A canvasser job description with clear pay per appointment, clear rules, and a path to closing for the ones who want it.

Or have Level find the rep

Template · plain text when copied

[Brackets] are yours to fill in or delete.

Canvasser

[Company name] · [City, ST] · [Full time / Part time] · [W-2 / 1099]

Other titles that work:Door-to-Door CanvasserRoofing CanvasserLead GeneratorDoor Knocker

About the role

[Company name] is a [roofing / siding / window] company in [service area]. We're hiring canvassers to knock doors in [the neighborhoods we're working in], talk with homeowners and book [free inspections / estimates] for our sales reps. No selling at the door. Your job is the appointment.

What you'll do

Knock [X] doors a shift in assigned neighborhoods
Introduce the company, spot homes that need [a roof / siding / windows], and book inspections or estimates
Confirm every homeowner on the deed will be there for the appointment
Log every door and every appointment in [your canvassing app / CRM]
Follow local solicitation rules and company scripts, and leave when asked
Hand appointments to the sales rep with notes on what you saw and heard

What success looks like

Doors knocked per shift: [X]
Appointments set per shift: [X]
Show rate on the appointments you set: [X]%
Appointments that turn into sales: [X]%

What you bring

Comfortable talking to strangers at the door, in heat and cold
Reliable, on time, and able to walk [X] miles a shift
A smartphone for the canvassing app
[Valid driver's license and reliable vehicle / transport provided]
Available [afternoons and evenings / weekends], when homeowners are home

Nice to have

Door-to-door experience: pest control, solar, alarms or roofing
Interest in moving into a sales rep role
Spanish or another language spoken in [service area]

Pay

[Hourly base of $X] + [$X per appointment that sits] + [$X per sale]
Paid [weekly]
[W-2 / 1099]
Path to closing: [after X months and Y appointments, train as a sales rep]

Schedule and territory

Shifts: [days], [hours]
Neighborhoods assigned [daily / weekly]

How to apply

Apply at [link] or text [number]. Tell us about any door-to-door work you've done.

Writing the ad

Make it pull closers, not just applicants.

Proven sellers read a job ad the way they read a lead sheet. These are the lines they look for.

01
Put the pay per appointment up top
Canvassers compare offers on it. One roofing posting advertises $50 per appointment + $150 per sale. Say what you pay and when an appointment counts: booked, or sat.
02
Say "no selling"
Plenty of people who'd be good at the door don't want to close. Make it clear the job is the appointment.
03
Show the path to closing
If some of your reps started as canvassers, say so, and say how long it took. It's the best recruiting line you have for this seat.
04
Say W-2 or 1099
BLS counts only 2,760 door-to-door sales workers on W-2 payrolls, which suggests most canvassers are paid as 1099 contractors (our reading). Whichever you use, be upfront about it.
05
Hire ahead of the season
In Hail Alley, hail season runs March to August. Hire and train before it starts, not after the first storm.

Before you make an offer, ask for commission statements or W-2s, and run your own ride-along or role-play. Those are your checks, as the employer. When Level fills a seat, we verify close-rate history and pay history and check references before you meet anyone.

Licensing and compliance

Rules worth knowing before you post.

Only rules we could check at the source are listed. This isn't legal advice; check the rules where you sell.

Florida §489.147 restricts roof-claim solicitation and bans inducements such as gift cards, rebates and deductible waivers. Fines: Up to $10,000 per violation. Canvasser scripts and door hangers have to stay inside it.
Check whether your city or county requires a solicitor permit before canvassers start knocking.

FAQ

Hiring a canvasser: common questions.

How are canvassers paid?
Usually some mix of hourly pay, a bonus per appointment and a bonus per sale. One roofing posting advertises $50 per appointment + $150 per sale. Say what counts as an appointment: booked, or sat.
Is a canvasser the same as an appointment setter?
No. A canvasser books appointments face to face at the door. An appointment setter books them by phone. Level places field roles only, so canvassers yes, phone setters no.
Do canvassers need a permit?
It depends on the town, so check whether your city or county requires a solicitor permit. In Florida, roof-claim solicitation is also restricted under §489.147, with fines Up to $10,000 per violation.

Terms used in this template

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