Siding sales recruiting
The roles
Benchmarks
We verify each rep’s own number on these before you meet them, from their close-rate history and pay history, and confirm it with reference checks.
Track these yourself
How we screen
Close rate on issued leads, and how their last company issued them: confirmed homeowner appointments, or every lead that came in. For example, a rep closing 35% of pre-qualified appointments might close 20% of raw leads. We verify the history and the basis behind it, and we look for a strong close rate together with a low cancel rate. That's the rep who makes you money.
Pay history from commission statements or W-2s. Statements can show chargebacks too, which tells you a lot about how many of a rep's sales stick.
We run reference checks to confirm the history and track record the rep gave us, so you can interview with confidence.
For your interviews: our advice
Our checks confirm the numbers. Your interviews show you how a rep sells and whether they fit your team. We don’t run role-plays, ride-alongs or trial days, but they’re well worth your time. Here’s what we’d look for.
Pay plans
Home improvement commissions typically run 6-12% of the sale, depending on the product, lead quality and how much sales support the company gives (Pro Remodeler, 2018; an older figure, so use it as a range).
An advance on commission the rep hasn't earned yet, paid back out of future commission. It keeps a new rep afloat through the first months. How a draw works.
See home improvement commission structures for worked examples, or model a plan in the commission calculator.
Pay reality
Sales reps at foundation, structure and exterior contractors
NAICS 2381 · May 2025
Read this before you quote the table
When to hire
Remodelers Advantage puts first sales for a new home improvement salesperson at 3-6 months, with full productivity at 6-12 months. Plan your cash around that ramp before you hire.
Hire when estimates start getting pushed out because the owner or your one estimator is running every appointment. A homeowner left waiting for a price has time to get two more.
Seasonality
We haven't found reliable published data on when siding companies hire, so we haven't drawn up a calendar. Our advice: if installs slow in your winters, the slow months are the best time to bring a rep on and get them through your product and price book before spring.
Working with Level
You pay only when you hire
A one-time placement fee per hire, and nothing upfront to start a search. We quote the fee for your seat on the first call.
PricingFree replacement within 60 days
If the rep is let go for performance within that window, counted from their first day, we find you one replacement at no extra cost.
The guaranteeField sales roles only
We focus on reps who run appointments in the home, the managers who lead them and the canvassers who book them. Every hire joins your company directly.
All rolesExample hire
Owner, siding and windows company · Minneapolis-St. Paul, MN
A siding company's owner was running every estimate himself, and homeowners were waiting more than a week for a price.
We headhunted a one-call-close consultant with 6 years selling siding and windows at a regional exterior company, with a low cancel rate on his statements.
He was running his own appointments by week three, and estimate wait times dropped to a few days.
FAQ
Depends on the state. Maryland runs a salesperson exam for home improvement sellers (35 questions, 70% to pass), and Connecticut requires home improvement salespeople to register (Registration required). Check your state's rules; we don't give legal advice.
Either works, and it changes who you hire. A one-call rep has to run a full presentation, measure accurately, handle the price conversation and leave with a signed contract, without leaning on pressure. If you measure first and return with a price, you need someone patient and organized on follow-up. Tell us which model you run and we'll find reps who already sell that way.
Home improvement commissions typically run 6-12% of the sale of the sale (Pro Remodeler, 2018). Where you land depends on lead quality, who pays for marketing and whether you offer a base or a draw.
Tell us your full product mix and we'll look for reps whose history matches it. A rep who has sold the products you sell ramps faster than one learning all of them at once.
Sales signed at the homeowner's home can usually be cancelled within 3 business days under the FTC Cooling-Off Rule. If you pay commission before that window closes, decide up front whether cancels get charged back, and put it in the offer letter.
We aim to have a first candidate in front of you within 7 days of onboarding and getting your job description. A typical hire takes 21 days. Both vary by role and market, and on whether you need one-call experience.
Related
Tell us how you sell, one call or measure and return, and how you pay. We'll headhunt reps with a track record in exterior sales at the strongest companies in your market, check their close rate, pay history and references, and introduce you to the ones who'll sign more of your estimates.