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Roofing sales pay

How much do roofing sales reps make?

Roofing pay follows the jobs a rep sells and how the company splits them. Here is what each source shows, and what it actually counts.

The data

Wage data, plan data, and the difference.

BLS tells you what W-2 reps were paid. The commission surveys tell you how plans are built. Neither tells you what a 1099 storm rep made last year.

Annual wage, sales reps (41-3091) · BLS · May 2025

Roofing, siding & exterior contractors

NAICS 2381 · 19,670 on W-2

10th $37,700Median $69,99090th $136,100

All specialty trade contractors

NAICS 238 · 93,810 on W-2

10th $39,640Median $72,80090th $134,460

All industries

Every employer

10th $37,980Median $69,99090th $148,840

Light band: 10th to 90th percentile. Dark band: 25th to 75th. Dot: median. Annual wages for W-2 employees, commission included.

Exterior contractors pay their W-2 reps a lower median than specialty trades overall, $72,800, but a slightly higher 90th percentile. A wider spread fits pay that rides on commission. The mean is $80,420.

BLS covers W-2 employees only. Reps paid as 1099 contractors are not in any of these bars.

Source by source

Scroll sideways on a phone. Each source name opens the original page.

Pay sources for roofing sales rep roles, with what each measures, the figure, its date and notes
SourceWhat it measuresFigureDateNotes
BLS OEWS, 41-3091 in NAICS 2381BLSMedian annual wage, sales reps at foundation, structure and building exterior contractors (NAICS 2381: roofing, siding, windows)$69,990May 2025W-2 only. The industry also includes siding, masonry, concrete and framing firms.
BLS OEWS, 41-3091 in NAICS 2381BLS90th percentile annual wage, sales reps at exterior contractors (NAICS 2381)$136,100May 2025The highest percentile BLS publishes.
BLS OEWS, 41-3091 in NAICS 2381BLSMean annual wage, sales reps (41-3091) at foundation, structure and building exterior contractors (NAICS 2381: roofing, siding and more)$80,420May 2025Above the median: a long top end.
BLS OEWS, 41-3091 in NAICS 2381BLSSales reps of services (41-3091) employed at foundation, structure and building exterior contractors (NAICS 2381)19,670May 2025W-2 sales reps only.
JobNimbus Peak Performance reportSurveyThe most common roofing sales commission plan (about 4 in 10 firms), with 20% of profit the main alternative10% of gross2026A plan, not earnings.
AccuLynxVendorCommon roofing commission ranges described by AccuLynx7-12% of contract, or 30-50% of profit2026Plan ranges, not earnings.
Hook Agency, roofing sales compensation plans (Adam Bensman)Trade pressWhat a 10/50/50 split (10% off the top for overhead, then net profit split 50/50) averages for the rep on insurance jobs: 15-18% on steep roofs, 10-12% on simple ones10-20% of the job2026Per Adam Bensman, on insurance work. Steep, complex roofs pay at the high end.
Leap survey via RoofersCoffeeShopVendorShare of roofing sales leaders surveyed by Leap who moved reps from 1099 to W-293%2024Vendor survey. Every rep moved onto payroll enters the BLS count.
Level placementsLevel dataPay of reps hired through LevelNot yetn/aNot published yet. We will add pay data from our own placements here once it is compiled by role and trade.

Reading the numbers

Why roofing pay is hard to pin down.

  • W-2 vs 1099

    Plenty of roofing reps have worked as 1099 contractors, and BLS leaves every one of them out. That is changing: 93% of roofing sales leaders in Leap's survey said they had moved reps to W-2. As more reps land on payroll, the BLS figures can shift even if nobody's pay does.

  • Advertised vs earned

    Storm-season postings quote what a strong year after a hail event can pay. In Hail Alley the season runs March to August, and a rep's year can hinge on it. Ask what a rep sold in a quiet year, not the best one.

  • Base vs total

    Some roofing offers pair a base with a lower commission rate; others pay commission only. Weighing one company's base against another's total commission is an easy way to misread both.

  • Plan vs paycheck

    A plan figure like 10% of gross tells you the rate, not the income. Two reps on the same plan earn very different money depending on lead flow, roof size and how many claims get approved.

Pay structures

The plans roofers use.

Roofing has a lot of named pay plans, mostly because insurance work and retail work make money differently. These are the four families in the sources we checked.
Commission calculator

  • Percent of the contract

    The simplest plan. JobNimbus found 10% of gross the most common, and AccuLynx describes 7-12% of contract, or 30-50% of profit. Jessica Stahl's benchmark for total commission: Under 12% of gross.

  • Percent of collected

    Commission on what the homeowner or insurer actually paid. Adam Bensman suggests 7-12% of collected, rising with how much of the job the rep runs.

  • 10/50/50 split

    Overhead comes off the top, then the profit is split with the rep. It averages 10-20% of the job on insurance work. The author of Hook Agency's commission guide says it suits storm work more than retail. See the 10/50/50 split.

  • Percent of profit

    Dallas Werner's alternative pays the rep 40% of profit, figured on margin after overhead. It rewards reps who sell at full price and keep change orders clean.

Run any of these plans at your own ticket, close rate and lead count before you put it in an offer.

Open the calculator

What drives earnings

What sets a roofing rep's check.

  • 01

    Lead mix

    Company leads, canvasser appointments and self-gen can pay at different rates. A rep who knocks their own doors has a case for a higher rate than one handed a booked inspection. Ask which rule applies.

  • 02

    Average ticket

    Roof size, pitch and material set the ticket. On a 10/50/50 split, steep or complex roofs pay a bigger share of the job than simple ones.

  • 03

    Close rate

    In roofing the rate that matters is inspections to signed contracts, and on insurance work, claims approved. A rep who signs fast but loses claims earns less than the close rate suggests.

  • 04

    Gross profit and supplements

    On profit-based plans, approved supplements raise the job's profit and the rep's check. Material overruns and rework cut both.

For owners and for reps

For owners

The offer that pulls a proven roofing rep

Proven roofing reps ask three things: where the leads come from, how the split is calculated and when they get paid. Answer all three in writing, with one real job worked through the plan.

Pay timing matters more than most owners expect. Commission that only lands at final collection, weeks after signing, is one of the main reasons good reps leave. One illustrative fix: split the same total into milestones, half when the first payment comes in and half at completion. Say what happens when a claim is denied or a job cancels. Most roofing sales teams are small, 4 or fewer reps in JobNimbus's data, so one strong hire moves your numbers fast.

Get roofing repsHiring guideJob description

For reps

What to ask before you sign

Get the split in writing with one real job worked through it, the chargeback rule on cancels and denied claims, and whether the territory comes with company leads or you knock your own.

We check close rate, pay history and references before a company meets you, so bring commission statements or W-2s. It's free for reps. Apply as a rep.

Apply as a repHow it works for reps

Methodology

How we built this page.

  • BLS has no roofing sales code. We use sales representatives of services (SOC 41-3091) at foundation, structure and building exterior contractors (NAICS 2381). Roofing contractors sit in that industry alongside siding, masonry, concrete and framing firms.
  • BLS figures are from the May 2025 OEWS release, checked on 20 Oct 2026. They count commission as wages and leave out 1099 reps, which matters in roofing.
  • Commission figures from JobNimbus, AccuLynx and Hook Agency describe plans, not earnings. ZipRecruiter's roofing pages blocked a direct check, so we left them out.
  • Labels show what each number is: BLS, Survey, Vendor or Trade press.

Written by [Author name, title]. Last updated Oct 20, 2026.

FAQ

Common questions about this pay.

  • What's the average roofing sales rep salary?

    BLS's closest series, W-2 sales reps at exterior contractors, shows a median of $69,990 and a mean of $80,420 for May 2025. Reps paid as 1099 contractors are not counted.

  • What commission do roofing sales reps get?

    JobNimbus found 10% of gross the most common plan, with a percent of profit the main alternative. AccuLynx puts common ranges at 7-12% of contract, or 30-50% of profit.

  • Is a 10/50/50 split good for the rep?

    On insurance jobs it averages 10-20% of the job of the job, per Adam Bensman, who also advises owners against giving away half the profit. The author of Hook Agency's commission guide says it suits storm work more than retail.

  • Should roofing reps be W-2 or 1099?

    That is the owner's call, and worth checking with an accountant. 93% of roofing sales leaders in Leap's survey said they had moved reps from 1099 to W-2.

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